To Whom It May Concern

Dear (fill in your name):

I’ve decided that I want people to refer to me as a maverick. As an opinion leader in your field, I’m hoping that you’ll take a leadership role in my image remake. Despite the fact that I’m living a traditional boring 8-to-5 life, I want to add zest to my reputation. I also like that being called a maverick can explain away any faults, errors in judgment and screw-ups. If there is the opportunity to talk about me to anyone — say for example the clerk where you pick up your dry cleaning, you might say: “Did I ever tell you about this guy I know, Jeff Winke? (soft chuckle) Well, he’s such a maverick!” You have to include the soft chuckle because that really seals the deal. It has to be the right kind of soft chuckle though. It has to be more of a boys-will-be-boys type of chuckle — not a sneering chuckle or a lecherous chuckle or a what-an-idiot chuckle.

Do you think you can do that for me? I appreciate your help.

Jeff “The Maverick” Winke